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STRATEGY · AI · BUSINESS TRANSFORMATION

Turning ambition into business impact.

Helping organizations navigate complexity, design effective operating models, and turn strategic priorities into meaningful change.

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AI & BUSINESS TRANSFORMATION

Designing operating models, transforming ways of working, and translating AI and digital ambitions into organizational change.

sTRATEGY & Innovation

Turning complex challenges and emerging opportunities into clear priorities, actionable strategies, and innovative solutions.

LEADERSHIP ALIGNMENT & ENABLEMENT

Bringing leaders and teams together to make better decisions, strengthen collaboration, and create momentum.

My expertise

Experience - why work with me

Strategic thinking. Hands-on delivery.

My name is Alexa Young

With nearly 15 years of experience across consulting, technology, and innovation, I combine strategic perspective with the ability to make things happen.

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Having worked across industries and international environments, I bring a broad perspective to complex business challenges. My strength lies in connecting the bigger picture with practical execution; bringing structure to ambiguity, aligning stakeholders, and turning ideas into action.

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I combine strategic thinking with creativity, a collaborative mindset, and a genuine passion for helping people and organizations move forward.

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Previous employers

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Selected impact

AI at scale

AI Operating Model Design

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Designed the organizational structure, roles, and ways of working for an IT organization to enable AI delivery at scale.

50%

Faster strategic planning 

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Streamlined planning processes, aligning leadership priorities, roadmaps, and OKRs.

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1m+ 

First year turnover

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Built a B2C business from scratch in 18 weeks, generating over 1 million CHF in first-year turnover.

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60+

Cross-functional team alignment

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Realigned a complex digital transformation program, enabling a 60+ person team to deliver on time and on budget.

What previous client say

Francine Gervazio

CEO Shiftmove

"We had the pleasure of working with Hester to organize our executive offsites, and she was fantastic. From the planning phase to helping us stay focused on our strategic goals, her business sense and ability to manage time and priorities were spot on. What really stood out was her flexibility in adjusting schedules whenever needed, making everything run smoothly. She brought a great mix of expertise and practical insight, and we’re so grateful for her support in helping us achieve our goals."  

Morgan James, NY

Beatriz Dominguez

VP People, Proton

"Working with Hester to re-draft our cultural values was an outstanding experience. Cultural conversations can often be emotional and easily go off track, but Hester guided our Executive Team with the perfect balance of kindness and firmness. She created space for every voice to be heard while also keeping us focused and moving forward. Her ability to combine empathy with structure meant we not only had thoughtful discussions but also delivered clear, actionable results. We’re deeply grateful for her expertise and support.

Lisa Driver, MI

Kyle Cahill

Chief Commercial & Strategy Officer

I have known Hester for almost 18 years and have worked with her closely for several years. She is one of the most impressive people I have worked with. Hester operates comfortably on multiple levels, from strategy and commercial direction threough to delivery execution. She has a rare ability to cut through noise with senior leaders, reframe the real problem, set a clear direction, and mobilise teams to deliver.

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She is also an exceptional leader. She brings pace, clarity and high standards, while creating momentum and ownership in the teams around her. If you need someone who can align stakeholders, make hard decisions, and translate strategy into outcomes, Hester is that person

GET IN TOUCH

Facing a strategic challenge, planning a transformation, or exploring how AI can reshape your organization?

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Let's connect and explore what's possible.

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hesterbosma@hotmail.com

Tel: +41 79 904 24 64 

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© 2025 by Hester Bosma 

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